Record:   Prev Next
作者 Yu, Han, author
書名 Communicating genetics : visualizations and representations / by Han Yu
出版項 London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017
國際標準書號 9781137587794 (electronic bk.)
9781137587787 (paper)
國際標準號碼 10.1057/978-1-137-58779-4 doi
book jacket
說明 1 online resource (xi, 271 pages) : illustrations, digital ; 22 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
附註 This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines
Host Item Springer eBooks
主題 Biological models
Visual communication in science
Social Sciences
Science and Technology Studies
Life Sciences, general
Human Genetics
Science Education
Alt Author SpringerLink (Online service)
Record:   Prev Next