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作者 Ladner, Sam
書名 Practical ethnography : a guide to doing ethnography in the private sector / Sam Ladner
出版項 Walnut Creek, CA : Left Coast Press, [2014]
國際標準書號 9781611323894 (hardback)
9781611323900 (paperback)
9781611323917 (institutional ebook)
9781611327410 (eBook consumer)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 民族所圖書館  GN450.8 .L33 2014    在架上    30520020791928
說明 210 pages ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
附註 "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"-- Provided by publisher
Includes bibliographical references and index
主題 Business anthropology -- Research -- Methodology
Ethnology -- Research -- Methodology
SOCIAL SCIENCE / Anthropology / Cultural. bisacsh
SOCIAL SCIENCE / Methodology. bisacsh
BUSINESS & ECONOMICS / Consumer Behavior. bisacsh
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