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作者 Rifkin, Jeremy
書名 The zero marginal cost society : the internet of things, the collaborative commons, and the eclipse of capitalism / Jeremy Rifkin
出版項 New York, NY : Palgrave Macmillan, 2014
國際標準書號 9781137278463 (hardcover : alk. paper)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人文社會聯圖  HB501 .R555 2014    在架上    30610020437869
 民族所圖書館  HB501 .R555 2014    在架上    30520020797800
版本 First edition
說明 ix, 356 pages ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
附註 Includes bibliographical references (pages 343-347) and index
The great paradigm shift from market capitalism to the collaborative commons -- Part one : The untold history of capitalism. The European enclosures and the birth of the market economy -- The courtship of capitalism and vertical integration -- Human nature through a capitalist lens -- Part two : The near zero marginal cost society. Extreme productivity, the internet of thing, and free energy -- 3D printing: from mass production to production by the masses -- MOOCs and a zero marginal cost education -- The last worker standing -- The ascent of the prosumer and the build-out of the smart economy -- Part three : The rise of the collaborative commons. The comedy of the commons -- The collaboratists prepare for battle -- The struggle to define and control the intelligent infrastructure -- Part four : Social capital and the sharing economy. The transformation from ownership to access -- Crowdfunding social capital, democratizing currency, humanizing entrepreneurship, and rethinking work -- Part five : The economy of abundance. The sustainable cornucopia -- A biosphere lifestyle -- Afterword: a personal note
The capitalist era is passing -- not quickly, but inevitably. Rising in its wake is a new global collaborative Commons that will fundamentally transform our way of life. Ironically, capitalism's demise is not coming at the hands of hostile external forces. Rather, The Zero Marginal Cost Society argues, capitalism is a victim of its own success. Intense competition across sectors of the economy is forcing the introduction of ever newer technologies. Bestselling author Jeremy Rifkin explains that this competition is boosting productivity to its optimal point where the marginal cost of producing additional units is nearly zero, which makes the product essentially free. In turn, profits are drying up, property ownership is becoming meaningless, and an economy based on scarcity is giving way to an economy of abundance, changing the very nature of society. Rifkin describes how hundreds of millions of people are already transferring parts of their economic lives from capitalist markets to global networked Commons. "Prosumers" are producing their own information, entertainment, green energy, and 3-D printed products at nearly zero marginal cost, and sharing them via social media sites, rentals, redistribution clubs, bartering networks, and cooperatives. Meanwhile, students are enrolling in massive open online courses (MOOCs) that also operate at near-zero marginal cost. And young social entrepreneurs are establishing ecologically sensitive businesses, crowdsourcing capital, and even creating alternative currencies in the new sharable economy. As a result, "exchange value" in the marketplace -- long the bedrock of our economy -- is increasingly being replaced by "use value" on the collaborative Commons. In this new era, identity is less bound to what one owns and more to what one shares. Cooperation replaces self-interest, access trumps ownership, and networking drubs autonomy. Rifkin concludes that while capitalism will be with us for at least the next half century, albeit in an increasingly diminished role, it will no longer be the dominant paradigm. We are, Rifkin says, entering a world beyond markets where we are learning how to live together collaboratively and sustainably in an increasingly interdependent global Commons. - Publisher
主題 Capitalism
Cost
Cooperation
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