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作者 Hossler, Don
書名 Handbook of Strategic Enrollment Management
出版項 Somerset : John Wiley & Sons, Incorporated, 2014
©2015
國際標準書號 9781118819401 (electronic bk.)
9781118819487
book jacket
版本 1st ed
說明 1 online resource (654 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
附註 Intro -- Handbook of Strategic Enrollment Management -- CONTENTS -- PREFACE -- ABOUT THE EDITORS AND CONTRIBUTORS -- ABOUT AACRAO -- PART ONE SETTING THE CONTEXT -- CHAPTER 1 Origins of Strategic Enrollment Management -- DEFINING STRATEGIC ENROLLMENT MANAGEMENT -- A BRIEF HISTORY OF STRATEGIC ENROLLMENT MANAGEMENT -- The Impact of Demographic Trends -- The Emergence of Enrollment/Strategic Enrollment Management -- Changing Public Policy Priorities -- Theoretical Perspectives on Enrollment Management -- STRATEGIC ENROLMENT MANAGEMENT: A STRUCTURAL FRAMEWORK -- THE FUTURE OF STRATEGIC ENROLLMENT MANAGEMENT -- References -- CHAPTER 2 Understanding the Context -- THE ROLE OF POSTSECONDARY SECTORS, MARKETS, AND PUBLIC POLICY -- THE CHANGING CHARACTERISTICS OF STUDENTS -- Demographics -- Economics -- IMPLICATIONS FOR STRATEGIC ENROLLMENT MANAGERS -- References -- CHAPTER 3 Successful Strategic Enrollment Management Organizations -- ORGANIZATIONAL STRUCTURES AND RELATIONSHIPS -- SEM FUNCTIONS -- Admissions -- Financial Aid -- Registration and Records -- SEM RESEARCH -- ORGANIZING FOR STUDENT RETENTION AND SUCCESS -- Variations on a Theme: The Responsibilities of the Senior Enrollment Officer -- Other Offices Important in SEM -- CONCLUSIONS -- References -- PART TWO CHOICE, MARKETS, AND ADMISSIONS -- CHAPTER 4 Understanding Student College Choice -- COLLEGE CHOICE THEORIES -- Economic Approach -- Sociological Approach -- Information Processing Approach -- Combined Models of College Choice -- COLLEGE CHOICE FACTORS -- Personal Characteristics -- Family Income -- Social and Cultural Capital -- Academic Ability -- High School Attended -- Information Sources -- Peer Effects -- Costs of Attendance and Financial Aid -- COLLEGE CHOICE BY RACE/ETHNICITY -- White Students -- African American Students -- Latino Students -- Asian Students -- NONTRADITIONAL STUDENTS
TIMING OF COLLEGE CHOICE -- IMPLICATIONS FOR INSTITUTIONAL POLICIES AND PRACTICES -- References -- CHAPTER 5 Markets and Market Niches -- FINDING CONTEXT -- ZEMSKY'S FOUNDATIONAL WORK -- DEFINING MARKET STRUCTURES AND POSITION -- The Profile‐Demand Dimension -- The Institutional Wealth Dimension -- IMPLICATIONS FOR ALPHA COLLEGE -- PUTTING THE "S" IN STRATEGIC ENROLLMENT MANAGEMENT -- Creative Tension -- Benchmarking -- Long‐Term Planning -- CONCLUSION -- References -- CHAPTER 6 Admissions and Recruitment Marketing -- WHAT IS MARKETING? -- MARKETING AS AN EXCHANGE PROCESS -- THE UNIVERSITY AS A SERVICE INSTITUTION -- Intangibility -- Inseparability -- Variability -- Perishability -- THE IMPORTANCE AND ROLE OF CUSTOMER SATISFACTION IN THE RECRUITMENT PROCESS -- MARKETING IS EVERYONE'S RESPONSIBILITY -- A WORD ABOUT MARKET RESEARCH -- CREATING MARKETING STRATEGY: THE SEVEN P'S OF ENROLLMENT AND ADMISSION EFFORTS -- Product -- Price -- Place -- Promotion -- Physical Evidence -- Processes -- People -- CONCLUSION -- References -- CHAPTER 7 Understanding Transfer and Articulation: Implications for Enrolling Transfer Students -- TRANSFER STUDENT RESEARCH -- Rate, Timing, and Frequency -- Destination -- Vertical Transfer -- Predictors of Transfer -- Limitations of Transfer Student Completion Data -- STUDENT SWIRL AND TRANSFER PATTERNS -- Trial and Supplemental Enrollers -- Consolidated and Special Program Enrollers -- Serial Transfers -- Non‐Degree Students -- Simple Transfer Patterns -- CREATING A TRANSFER CULTURE -- Transfer Student Recruitment -- Transfer Centers -- Transfer Credit Practices -- Articulation Agreements -- State‐Level Agreements -- Admission and Enrollment Partnership Models -- Reverse Transfer Degrees -- Technology Tools for Transfer -- The Future of Transfer Student Services -- CONCLUSION -- References
CHAPTER 8 How Admission Decisions Get Made -- PHILOSOPHY AND MISSION IN STUDENT SELECTION -- PHILOSOPHICAL BASES FOR ADMISSIONS DECISION‐MAKING -- Admission Criteria -- OUTSIDE THE LINES: SPECIAL CONSIDERATIONS AND CLAIMS ON ADMISSION SPACES -- Special Talent -- Athletics -- Diversity -- Globalization/Internationalization -- Alumni/Legacy -- Influence of Donors/Legislators/and Other Pressure Points -- Financial Considerations: Full Payers and Net Tuition Revenue -- EQUITY, FAIRNESS, AND THE PLACE OF RACE AS A CONSIDERATION -- Limitations and Considerations of Equity in Objective Criteria -- Evaluating in Context: Toward Giving All Applicants Their Best Chance -- On Race‐Conscious and Race‐Neutral Alternatives: The Courts and Student Selection -- The Role of Financial Need in Admissions -- About Merit -- HOW DECISIONS GET MADE: SELECTION PROCESSES -- Open Admission and Eligibility Models -- Selectivity Models: Comprehensive/Individualized/Holistic Review -- THE ROLE AND EFFECT OF COLLEGE ADMISSION PLANS IN SELECTION -- Rolling Admission Plans -- Regular Admission/Competitive Pooling -- Early Decision Plans -- Early Action Plans -- TOWARD THE FUTURE: NONCOGNITIVE FACTORS AND TWENTY-FIRST CENTURY SKILLS -- Medical, Law, and Graduate School Admission -- THE NATIONAL ATTAINMENT AGENDA, TRANSFER ADMISSION, AND THE SWIRLING STUDENT -- CONCLUSION -- References -- PART THREE PRICING AND FINANCIAL AID -- CHAPTER 9 Economic Perspectives on Pricing and What It Means for SEM -- CONTEXT -- BASICS OF SUPPLY AND DEMAND -- PRACTICAL CONSIDERATIONS: DEMAND AND SUPPLYIN MULTIPLE PRICING CONTEXTS -- ELASTICITIES -- PRACTICAL CONSIDERATIONS: PRICING RESPONSIVENESS AND REVENUE IMPACTS -- CONSUMER CHOICE THEORY -- PRACTICAL CONSIDERATIONS: PRICING AND STUDENT RESOURCES -- MARGINALISM -- PRACTICAL CONSIDERATIONS: PRICING AND DECISION‐MAKING -- CONCLUSION -- Endnotes
References -- CHAPTER 10 Understanding Financial Aid and Its Effects on Student Enrollments and Institutional Finance -- CONCEPTUAL FRAMEWORK -- SOURCES OF AID -- FINANCIAL AID POLICY -- The Policy Climate -- Student Debt and Loan Default -- Shifting Criteria for Rationing State Aid -- CONCLUSION -- References -- CHAPTER 11 Using Campus‐Based Financial Aid Strategically -- DIFFERENT APPROACHES TO FINANCIAL AID -- Being Need Aware -- Meeting Less Than Full Need -- DEFINITIONS OF NEED -- PACKAGING OF INSTITUTIONAL GIFT AID -- HOW IS AVAILABILITY OF AID COMMUNICATED TO PROSPECTIVE APPLICANTS? -- UNDERSTANDING ENROLLMENT BEHAVIOR -- What Is the Impact of Financial Aid? -- Projecting Using Historical Yields -- ECONOMETRIC MODELING -- Problems and Concerns with the Econometric Approach -- Modeling Approaches -- USING MODELS IN ENROLLMENT ANALYSIS -- CONCLUSION -- References -- CHAPTER 12 Budgets, Aid, and Enrollments -- THE BUSINESS MODEL OF HIGHER EDUCATION -- BUDGETS AND COSTS IN HIGHER EDUCATION -- Revenue Theory of Cost -- Cost Disease Theory -- Other Theories of Cost -- THE CHANGING MODEL OF HIGHER EDUCATION FINANCE -- THE ROLE OF SEM IN SUPPORTING INSTITUTIONAL AND STUDENT SUCCESS -- References -- PART FOUR STUDENT RETENTION, PERSISTENCE, AND SUCCESS -- References -- CHAPTER 13 New Context for Retention and Persistence -- THE HISTORICAL ROOTS OF INSTITUTIONAL RETENTION -- The Policy Shift to College Completion -- Accountability Measures Revisited -- INSTITUTIONAL SUCCESS VERSUS STUDENT SUCCESS -- WHAT IS MISSING IN THE PERSISTENCE AND COMPLETION LITERATURE -- DEVELOPING AND USING NEW METRICS WITH MORE COMPREHENSIVE DATA -- WHAT SHOULD INSTITUTIONAL RESEARCHERS AND ENROLLMENT MANAGERS BE DOING DIFFERENTLY? -- CONCLUSION -- References -- CHAPTER 14 Models of Student Retention and Persistence -- DEFINITIONS OF TERMS -- THEORY AND PRACTICE
Deterrents to Using Theoretically Derived Models -- Considerations in Using Theoretically Derived Models -- EXAMPLES OF THEORY TO PRACTICE APPROACHES -- RECOMMENDATIONS FOR SELECTING STUDENT SUCCESS MODELS -- CONCLUSION -- References -- CHAPTER 15 Students at Risk in Residential and Commuter Colleges and Universities -- PROFILE OF STUDENTS AT RISK FOR DEPARTURE FROM FOUR‐YEAR COMMUTER COLLEGES AND UNIVERSITIES -- Categories of At‐Risk Students -- ASSUMPTIONS AND RECOMMENDATIONS FOR THE CONTINUOUS VIGILANCE OF AT‐RISK STUDENTS IN FOUR‐YEAR COMMUTER COLLEGES AND UNIVERSITIES -- PROFILE OF STUDENTS AT RISK FOR DEPARTURE FROM FOUR‐YEAR RESIDENTIAL COLLEGES AND UNIVERSITIES -- Categories of At‐Risk Students -- ASSUMPTIONS AND RECOMMENDATIONS FOR THE CONTINUOUS VIGILANCE OF AT‐RISK STUDENTS IN RESIDENTIAL COLLEGES AND UNIVERSITIES -- CONCLUSION -- References -- CHAPTER 16 The Persistence of Students of Color -- STATISTICS ON THE GRADUATION RATES OF STUDENTS OF COLOR -- THEORIES OF MINORITY STUDENT DEPARTURE -- FACTORS RELATED TO THE RETENTION OF STUDENTS OF COLOR -- American Indian/Alaska Native Student Retention -- Asian Student/Pacific Islander Retention -- Hispanic Student Retention -- African American Student Retention -- RECOMMENDATIONS FOR ENROLLMENT MANAGERS -- References -- CHAPTER 17 Nontraditional Students and Student Persistence -- MULTIPLE IDENTIFIERS OF NONTRADITIONALITY -- HOW MANY NONTRADITIONAL STUDENTS ARE THERE? -- Common Characteristics -- PERSISTENCE AND GRADUATION OUTCOMES FOR TRADITIONAL VERSUS NONTRADITIONAL STUDENTS -- WHY FOCUS ON NONTRADITIONAL STUDENTS? -- Distinct Challenges for Nontraditional Students -- CONCLUSIONS AND PRINCIPLES OF PRACTICE: HOW ENROLLMENT MANAGERS CAN PROMOTE NONTRADITIONAL STUDENT PERSISTENCE -- Recognize the Reality of Student Demographics -- Be Aware of the Student's Educational Goals
Make School Feel Less Like a Supermarket
Improve student enrollment outcomes and meet institutional goals through the effective management of student enrollments. Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools. More than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management: Provides an overview of the thinking of leading practitioners that comprise SEM organizations, including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role, academic advising; and, retention Includes up-to-date research on current issues in SEM including college choice, financial aid, student persistence, and the effective use of technology Guides readers creating strategic enrollment organizations that fit the unique history, culture, and policy context of your campus Strategic enrollment management has become one of the most important administrative areas in postsecondary
education, and it is being adopted in countries around the globe. The Handbook of Strategic Enrollment Management is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Hossler, Don Handbook of Strategic Enrollment Management Somerset : John Wiley & Sons, Incorporated,c2014 9781118819487
主題 College attendance -- United States -- Planning.;College students -- Recruiting -- United States.;Universities and colleges -- United States -- Admission.;Universities and colleges -- United States -- Administration
Electronic books
Alt Author Bontrager, Bob
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