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書名 Cases on innovations in educational marketing [electronic resource] : transnational and technological strategies / Purnendu Tripathi and Siran Mukerji, editors
出版項 Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2011
國際標準書號 9781609606008 (ebook)
9781609605995 (hardcover)
book jacket
說明 xxi, 369 p. : ill. ; 29 cm
附註 Includes bibliographical references
"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher
Mode of access: World Wide Web
鏈接 (Original) (DLC)2011001300
Print version: 1609605993 9781609605995 (DLC) 2011001300
主題 Education, Higher -- Marketing -- Cross-cultural studies
Education, Higher -- Marketing -- Technological innovations -- Cross-cultural studies
Transnational education -- Cross-cultural studies
Advertising campaigns
Benefits of E-learning
Ethics of marketing education
Global partnerships
Government policies
Marketing strategies
Online instruction
School identity
Service quality perceptions
Teaching and learning networks
Alt Author Tripathi, Purnendu, 1975-
Mukerji, Siran
IGI Global
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