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作者 Mooi, Erik, author
書名 Market research : the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
出版項 Singapore : Springer, 2018
©2018
國際標準書號 9789811052170 (hardback)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人社中心  HF5415.2 M66 2018    在架上    30560400627755
說明 xx, 416 pages : illustrations (black and white, and colour) ; 25 cm
text rdacontent
still image rdacontent
unmediated rdamedia
volume rdacarrier
系列 Springer texts in business and economics
Springer texts in business and economics
附註 Includes bibliographical references and index
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
主題 Stata
Marketing research -- Statistical methods
Marketing research -- Computer programs
Mathematical statistics -- Computer programs
Alt Author Sarstedt, Marko, author
Mooi-Reci, Irma, author
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