MARC 主機 00000cam  22003254a 4500 
001       00000148  
005    19991111160501.0 
008    041201s2005    njua    sb    101 0 eng   
010    2004065024 
020    9781410613271 (e-book : PDF) 
020    9780805855203 
040    DLC|cDLC|dDLC 
042    pcc 
050 00 HF5415.32|b.A67 2005 
082 00 658.8/342|222 
245 00 Applying social cognition to consumer-focused strategy
       |h[electronic resource] /|cedited by Frank R. Kardes, Paul
       M. Herr, Jacques Nantel 
260    Mahwah, N.J. :|bL. Erlbaum Associates,|c2005 
300    xi, 402 p. :|bill. ;|c24 cm 
440  0 Advertising and consumer psychology 
500    "Contains edited versions of papers presented at the 23rd 
       annual Advertising and Consumer Psychology Conference, 
       which was held on May 21-23, 2004, in Montreal, Canada"--
       Pref 
504    Includes bibliographical references and indexes 
590    Taylor & Francis 
650  0 Consumer behavior|vCongresses 
650  0 Marketing|xPsychological aspects|vCongresses 
650  0 Advertising|xPsychological aspects|vCongresses 
650  0 Cognition|xSocial aspects|vCongresses 
700 1  Kardes, Frank R 
700 1  Herr, Paul,|d1956- 
700 1  Nantel, Jacques 
711 2  Conference on Advertising and Consumer Psychology|n(23rd :
       |d2004 :|cMontréal, Québec) 
856 40 |uhttp://taebc.etailer.dpsl.net/home/html/
       moreinfo.asp?isbn=1410613275|zeBook(Taylor & Francis)