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作者 Smolińska, Aneta, author
書名 Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe / Aneta Smolińska
出版項 Frankfurt am Main ; New York : Peter Lang Edition, [2017]
國際標準書號 9783631668771 (hardcover)
9783653062397 (epdf)
9783631706442 (epub)
9783631706459 (mobi)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人文社會聯圖  P301.5.A38 S56 2017    在架上    30630020110530
說明 276 pages : illustrations ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
系列 Sprachkönnen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe ; Vol. 9
Sprachkönnen und Sprachbewusstheit in Europa ; Bd. 9
附註 Includes bibliographical references (pages 251-276) and index
主題 Advertising -- Language -- Europe
Language and culture -- Europe
Multilingualism -- Europe -- Economic aspects
Multiculturalism in advertising -- Europe
Communication in marketing -- Europe
Visual communication -- Europe
Intercultural communication -- Europe
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