Record:   Prev Next
作者 Proctor, Tony
書名 Creative Problem Solving for Managers : Developing Skills for Decision Making and Innovation
出版項 Florence : Taylor & Francis Group, 2010
國際標準書號 9780203859827 (electronic bk.)
book jacket
版本 3rd ed
說明 1 online resource (349 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
附註 Book Cover -- Title -- Copyright -- Contents -- Figures -- Preface to the third edition -- Chapter 1 Creativity and its importance in business -- Chapter 2 Blocks to creativity -- Chapter 3 Theories of creativity and the creative problem solving process -- Chapter 4 Objective finding, fact finding and problem finding/definition -- Chapter 5 Morphological analysis and related techniques -- Chapter 6 Brainstorming and its variants -- Chapter 7 Lateral thinking and associated methods -- Chapter 8 Synectics -- Chapter 9 Paradigm-breaking techniques and some miscellaneous ideation methods -- Chapter 10 Evaluation -- Chapter 11 Implementing ideas -- Chapter 12 Computer-assisted creative problem solving -- Appendix 1 Case example of the creative problem solving process -- Appendix 2 Notes on problems -- Bibliography -- Author index -- Subject index
The regularity with which the term 'solutions' is used in management speak suggests that management is largely about problem solving. To suggest that thinking creatively is a useful skill in solving a problem may be stating the obvious, but experience tells us that under pressure, managers tend to fall back on the 'tried and tested' rather than the new and creative.   This text provides an essential introduction to the ideas and skills of solving problems creatively. It demonstrates:   how and why people are blocked in their thinking how this impairs the creative problem solving process how creative problem solving techniques can help overcome these difficulties   Theories of creative thinking are critically examined and utilised to explore the variety of techniques that can be employed to discover insights into difficult management problems. Using case studies and case histories together with extensive diagrams, examples and thought-provoking questions, Creative Problem Solving for Managers provides the most up-to-date and extensive approach to this important topic.   This refreshing new edition will prove essential reading on the growing number of 'creativity management' classes springing up in business schools and will also be a helpful read on a range of other modules that require a creative mindset
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Proctor, Tony Creative Problem Solving for Managers : Developing Skills for Decision Making and Innovation Florence : Taylor & Francis Group,c2010 9780415551083
主題 Problem solving.;Decision making.;Management
Electronic books
Record:   Prev Next