Record:   Prev Next
作者 Spencer, Barbara
書名 Business model design and learning [electronic resource] : a strategic guide / Barbara Spencer
出版項 [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
國際標準書號 9781606494875 (electronic bk.)
9781606494868 (pbk.)
國際標準號碼 10.4128/9781606494875 doi
book jacket
版本 1st ed
說明 1 electronic text (138 p.) : digital file
系列 Strategic management collection, 2150-9646
2013 digital library
Strategic management collection. 2150-9646
附註 Part of: 2013 digital library
Includes index
Why business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index
Access restricted to authorized users and institutions
The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors
Also available in print
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Mode of access: World Wide Web
System requirements: Adobe Acrobat reader
Title from PDF t.p. (viewed on April 1, 2013)
鏈接 Print version: 9781606494868
主題 Business planning
business model
business model components
business model lenses
customer value proposition
value appropriation
profit formula
target customer
customer perceived value
customer value agreement
customer value relationship
business model experimentation
business modeling
Electronic books
Record:   Prev Next