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作者 Tank, Armin
書名 Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / Armin Tank
出版項 Frankfurt am Main, [Germany] : PL Academic Research, 2014
©2014
國際標準書號 9783631641491
9783653031805 (e-book)
說明 1 online resource (369 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
系列 Marktorientierte Unternehmensführung, 0178-8183 ; Band 36
Marktorientierte Unternehmensführung ; Bd. 36
附註 Includes bibliographical references
Description based on online resource; title from PDF title page (ebrary, viewed March 11, 2014)
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
鏈接 Print version: Tank, Armin. Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership. Frankfurt am Main, [Germany] : PL Academic Research, c2014 xxviii, 337 pages Marktorientierte Unternehmensführung ; Band 36. 0178-8183 9783631641491
主題 Consumer behavior -- Psychological aspects
Consumption (Economics) -- Environmental aspects
Marketing
Older consumers -- Attitudes
Electronic books
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