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書名 The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzmán and Oriol Iglesias
出版項 [Bradford] : Emerald Insight, 2012
國際標準書號 9781781903612
9781781903629 (e-book)
說明 p. [386]-488
系列 Journal of product & brand management : featuring pricing strategy & practice, 1061-0421 ; v. 21, no. 6
附註 Includes bibliographical references
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
主題 New products -- Management
New products -- Marketing
Branding (Marketing)
Advertising -- Brand name products
Electronic books. local
Alt Author Guzmán, Francisco
Iglesias, Oriol
ebrary, Inc
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