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作者 Wright, George
書名 Scenario thinking [electronic resource] : practical approaches to the future / George Wright, George Cairns
出版項 New York : Palgrave Macmillan, 2011
國際標準書號 9780230306899 (electronic bk.)
0230306896 (electronic bk.)
book jacket
說明 p. cm
附註 Includes index
Machine generated contents note: -- Acknowledgements -- Introduction -- Why should the individual and organization practice scenario thinking? -- Working with scenarios: introducing the basic method -- Incorporating stakeholder values and facilitating critique of scenario storylines -- Understanding stakeholder viewpoints. -- Augmented scenario approaches: delving deeper and stretching wider -- Scenarios and decision analysis -- Creating robust strategies and robust organizations -- The backward logic method of constructing extreme scenarios -- Diagnosing organizational receptiveness -- Summary -- Appendix 1
Electronic reproduction. Basingstoke, England : Palgrave Macmillan, 2011. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on May 26, 2011). Access may be restricted to users at subscribing institutions
Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the ₃intuitive logics₄ method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes. Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed 'road maps' on how to implement them - together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization₂s disposal
"Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application"-- Provided by publisher
Palgrave
鏈接 Print version: Wright, George. Scenario thinking. New York : Palgrave Macmillan, 2011 9780230271562 (DLC) 2011016869 (OCoLC)682894823
主題 Business planning
Strategic planning
Decision making
Organizational change
Electronic books. local
Alt Author Cairns, George
Palgrave Connect (Online service)
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