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作者 Galanter, Eugene
書名 People, Preferences & Prices : Sequencing The Economic Genome Of The Consumer Mind
出版項 SAIF Zone : Bentham Science Publishers, 2011
©2011
國際標準書號 9781608052493 (electronic bk.)
9781608056422
book jacket
版本 1st ed
說明 1 online resource (302 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
附註 Cover -- Title -- eBooks End User License Agreement -- Dedications -- Table of Content -- About the Authors -- Foreword -- PREFACE -- Acknowledgments -- Chapter 01 -- Chapter 02 -- Chapter 03 -- Chapter 04 -- Chapter 05 -- Chapter 06 -- Chapter0 7 -- Chapter 08 -- Chapter 09 -- Chapter 10 -- Chapter 11 -- Chapter 12 -- Chapter 13 -- Chapter 14 -- Chapter 15 -- Chapter 16 -- Chapter 17 -- Chapter 18 -- Chapter 19 -- Chapter 20 -- Chapter 21 -- Chapter 22 -- Chapter 23 -- Chapter 24 -- Chapter 25 -- Chapter 26 -- Chapter 27 -- Index
This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible success of Selling Blue Elephants. In other words, the book is just slightly ahead of a sea change in consumer research, and may be one of the 'tipping points'. (Coincidentally, Malcolm Gladwell, the bestselling author, is a great admirer of Dr. Moskowitz)
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Galanter, Eugene People, Preferences & Prices : Sequencing The Economic Genome Of The Consumer Mind SAIF Zone : Bentham Science Publishers,c2011 9781608056422
主題 Microeconomics -- Psychological aspects
Electronic books
Alt Author Moskowitz, Howard
Silcher, Matthias
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