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作者 Ericksen, Jaime
書名 Reversing the attitude-behavior relationship: Changes in recycling attitudes through exposure to a structured recycling program
說明 142 p
附註 Source: Masters Abstracts International, Volume: 45-03, page: 1299
Adviser: Douglas Jackson-Smith
Thesis (M.S.)--Utah State University, 2006
Much of the recent literature on recycling has focused on how to engage recycling behavior and the role that specific and general attitudes have in predicting recycling behavior. Fishbein and Ajzen's Model of Reasoned Action and Ajzen's Theory of Planned Behavior have been widely used to guide research investigating the links between attitudes and behaviors. Previous research found that pro-environmental attitudes (specific or general) are not strong predictors of participation in recycling programs, but access to convenient programs can be important. Meanwhile, cognitive dissonance theory suggests that behavior may influence attitude, however, few studies have explored the idea of this reversed link. These researchers have found that participation in a curbside recycle program appears to increase respondents' positive evaluations of recycling. This thesis presents a study of how exposure to a structured recycling program can affect individual and household attitudes toward recycling. The study used a panel design in which households in randomly selected neighborhoods were given a baseline survey. Half of these respondents were provided with free curbside recycling service for three months. A follow-up survey was administered to both participating and nonparticipating households. A revised model of the Theory of Reasoned Action was created to investigate the influence that access to a curbside recycle program (behavior) has on attitudes (personal norms, perceived convenience and policy views). The findings indicate that access to a structured recycling program can foster changes in certain recycling attitudes. More importantly, the changes in attitudes are correlated more strongly to the intensity at which the respondents used their recycle containers. Specifically, respondents were more likely to indicate a stronger personal norm and changes in perceptions of convenience of recycling. That is, respondents were more likely to agree that recycling is something they think they should do and agree that they feel better when they recycle. Respondents also indicated how easy and convenient recycling is. Qualitatively, many respondents indicated that the "best thing" about the curbside experience was that they did begin to recycle, and in the process discovered that recycling behavior (at least in the context of a curbside program) is easy and convenient
School code: 0241
Host Item Masters Abstracts International 45-03
主題 Sociology, General
Alt Author Utah State University
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