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Findbook > 商品簡介 > Challenges and Opportunities for the Clothing Industry in Eastern and Southern Europe

Challenges and Opportunities for the Clothing Industry in Eastern and Southern Europe

Challenges and Opportunities for the Clothing Industry in Eastern and Southern Europe

作者:Richard Jones, Steven Hayes, 出版社:Emerald Group Publishing Limited, 出版日期:2008-01-23

商品條碼:9781846633935, ISBN:1846633931

 

內容簡介

Challenges and Opportunities for the Clothing Industry in Eastern and Southern Europe

Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments in the clothing industry in Eastern and Southern Europe. The contributions explore a wide territory, covering both production and trade-related changes in the region, as well as market-level characteristics and dynamics.

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