Author Pennock, Pamela E
Title Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock
Imprint DeKalb : Northern Illinois University Press, c2007
book jacket
 Euro-Am 3F Western Mat.  659.19 P3842 2007    AVAILABLE  -  30500101356700
Descript viii, 282 p. : ill. ; 24 cm
Series Drugs and alcohol
Drugs and alcohol (Dekalb, Ill.)
Note Includes bibliographical references (p. [231]-275) and index
Introduction : health, morality, and free speech -- The failed fight to ban alcohol advertising, 1947-1958 -- Temperance and mass society -- The industries' regulatory response -- Legislative battles: politics and rhetoric -- The battle to regulate cigarette marketing, 1960s -- Emergence of the postwar antismoking movement -- The warning label debate -- The next push : restricting advertising -- The new temperance movement and alcohol marketing restrictions -- 1970s and 1980s -- The political, legal, and scientific context of regulation -- Policy contests: warning labels and advertising controls -- Conclusion: the elusive quest for restraints
Subject Advertising -- Alcoholic beverages -- United States -- History -- 20th century
Advertising -- Cigarettes -- United States -- History -- 20th century
Corporate speech -- United States