| 說明 |
93 p |
| 附註 |
Source: Dissertation Abstracts International, Volume: 60-08, Section: A, page: 3024 |
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Major Professor: Sanjoy Ghose |
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Thesis (Ph.D.)--The University of Wisconsin - Milwaukee, 1999 |
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The electronic commerce domain is in many ways different from traditional marketing domains. The complexity in online business could lead to new and previously unexplored patterns of market responses. To understand and model such responses we need to use approaches designed to handle such complexities. The development of such an integrated modeling-based approach is the objective of this dissertation |
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The study first proposes a theoretical framework that can be used as a structured reference for companies to design and implement interactive marketing strategies on the Internet. We then focus on the modeling of sales dynamics for small online stores. First, we formally derive a Cusp catastrophe model of online store sales. Second, we use numerical simulations to explore the wide range of solution scenarios embodied in the model and also to investigate under what conditions catastrophic responses may occur. Finally, we test the validity of our proposed theoretical model with actual data collected from the Internet using the GEMCAT II software |
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School code: 0263 |
| Host Item |
Dissertation Abstracts International 60-08A
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| 主題 |
Business Administration, Marketing
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0338
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| Alt Author |
The University of Wisconsin - Milwaukee
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