Author Fritz, Mike
Title Improving the user experience through practical data analytics [electronic resource] : gain meaningful insight and increase your bottom line / Mike Fritz, Paul D. Berger
Imprint Amsterdam ; Boston : Morgan Kaufmann, c2015
book jacket
Descript 1 online resource (xxii, 374 p.) : ill
Note Includes bibliographical references and index
Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data
Subject Data mining
Quantitative research
Alt Author Berger, Paul D., 1943-