書名 The new advertising [electronic resource] : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
出版項 Santa Barbara, Calif. : Praeger, 2016
國際標準書號 9781440833434 (e-book)
9781440833427 (alk. paper)
book jacket
說明 1 online resource (2 v.) : ill
附註 Includes bibliographical references and index
v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics
主題 Advertising
Internet advertising
Internet marketing
Social media
Alt Author Brown, Ruth E. (Professor of advertising)