Author Logan, Robert K., 1939- author
Title Understanding new media : extending Marshall McLuhan / Robert K. Logan
Imprint New York : Peter Lang, 2016
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 人文社會聯圖  P90 .L5845 2016    AVAILABLE    30610020576807
Edition Second edition
Descript xviii, 470 pages ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Understanding media ecology ; vol. 2
Understanding media ecology ; v. 2
Note Includes bibliographical references (pages 455-470)
Previous edition: 2010
Machine generated contents note: ch. 1 "New Media" and Marshall McLuhan: An Introduction -- 1.1. Objectives of This Book -- 1.2. The Methodology Employed and What the Reader Can Expect to Find in This Book -- 1.3. What Are the "New Media?" -- 1.4. The Changing Figure/Ground Relation With the "New Media" -- 1.5. A "New Media" Taxonomy -- 1.6. A Medium Is a Technology Is a Tool Is a Language Is a Medium Is a ... -- 1.7. Standing on the Shoulders of a Giant -- 1.8. McLuhan on New Media -- ch. 2 McLuhan's Methodology: Media as Extensions of Man and Mankind -- 2.1. There Was Method in His Madness -- 2.2. A Summary of McLuhan's Methodology -- 2.3. Was McLuhan a Technological Determinist? -- ch. 3 Five Communication Ages: Adding the Mimetic and the Interactive Digital Ages -- 3.1. Updating McLuhan's Three Communication Ages -- 3.2. McLuhan's Three Communication Ages: Oral, Literate, and Electric -- 3.3. The Origin and Evolution of Language -- 3.4. Refining the Distinction Between Oral and Written Communication -- 3.5. The Ecology of Media and Ecosystems as Media -- ch. 4 To What Extent Do the "New Media" Confirm or Contradict Mcluhan's Predictions -- 4.1. New Patterns -- 4.2. Laws of the Media and the Evolution of Technology -- 4.3. The Revival of Literacy With "New Media" and the Reversal of the Negative Effects of the Mass Media -- 4.4. New Media's Intensification of Trends McLuhan Identified for Electric Media -- 4.5. Faster Than the Speed of Light -- ch. 5 The 15 Messages of "New Media": An Overview -- 5.0. Differences Between the "New Media" and Mass Media -- 5.1. Two-Way Communication -- 5.2. Ease of Access to, and Dissemination of, Information -- 5.3. Continuous Learning -- 5.4. Alignment and Integration -- 5.5. The Creation of Community -- 5.6. Portability -- 5.7. Convergence -- 5.8. Interoperability -- 5.9. Aggregation of Content -- 5.10. Variety, Choice, and the Long Tail -- 5.11. Reintegration of the Consumer and the Producer -- 5.12. Social Collectivity and Cyber-Cooperation -- 5.13. Remix Culture -- 5.14. The Transition From Products to Services -- 5.15. Instantaneous Feedback -- 5.16. A Comparison of Media Old and New Vis-a-Vis the 15 Messages of the "New Media" -- 5.17. User-Based Transformations of New Media -- ch. 6 The "Digital Economy": An Expansion of the Knowledge Economy -- 6.1. Introducing the "Digital Economy" -- 6.2. It Is All About Access, Not Possession -- 6.3. A Paradigm Shift From Information to Knowledge -- 6.4. Knowledge Management and the Web -- 6.5. Lifelong Learning: Job Security in the Internet Age -- ch. 7 Scaffolding and Cascading Technologies and Media: Understanding New Media as the Extensions of Earlier Media or the Extensions of Extensions -- 7.1. Media as the Extensions of Man -- 7.2. The Evolution of Media and Technologies: Extending the Extensions of Man -- 7.3. Cascading Technologies and Media: Understanding New Media as the Extensions of Earlier Media or the Extensions of Extensions -- 7.4. What Is the Actual Content of a Medium? -- 7.5. Neo-Dualism and the Symbolosphere -- 7.6. Bifurcation of the Symbolosphere Into the Mediasphere and the Human Mind -- ch. 8 The Spoken Word -- ch. 9 The Written Word -- 9.1. Impact of "New Media" on the Written Word -- 9.2. Tertiary or Digital Orality -- 9.3. The End of Writing? -- 9.4. Interactive Text -- ch. 10 Roads and Paper Routes -- ch. 11 Number -- 11.1. The First Digital Revolution -- 11.2. The Invention of Zero -- 11.3. From Digits to Digitization -- ch. 12 Clothing -- ch. 13 Housing -- ch. 14 Money -- 14.1. Impact of "New Media" on Money -- 14.2. The ATM -- 14.3. Ecommerce -- 14.4. Online Auctioning and Fixed-Price Sales -- 14.5. Online Shopping Payments, Credit Cards, and e-Money -- 14.6. The Sharing Economy, Also Known as the "Gig Economy" -- ch. 15 Clocks -- ch. 16 The Print -- ch. 17 Comics -- ch. 18 The Printed Word: Books and Libraries -- 18.1. The Impact of the "New Media" on the Book and the Academic Journal -- 18.2. Alternative Formats of Text -- 18.3. e-Books -- 18.4. Audio Books -- 18.5. Ezines -- 18.6. The Library Digitizing and Searching the World's Literature: The Impact of the "New Media" on the Library -- 18.7. The Components of the Vast Online Library That Is the Internet -- 18.8. The Flight of Books From Undergraduate Libraries -- 18.9. Libraries and Their Integration With Various Digital Tools -- ch. 19 Wheel, Bicycle, and Airplane -- ch. 20 The Photograph -- ch. 21 Press (or Newspapers) and the News -- 21.1. Impact of "New Media" on the News -- 21.2. The "New" News Consumer -- 21.3. The "New" News Producers -- ch. 22 Motorcar -- ch. 23 Ads -- 23.1. Advertising on Mass Media -- 23.2. Advertising on the Internet, the Web, and Other "New Media" Venues -- 23.3. Online Viral Marketing and Native Advertising -- ch. 24 Games -- 24.1. Electronic/Video Games -- 24.2. Social Impacts of Games -- 24.3. Gamification -- ch. 25 Telegraph -- ch. 26 The Typewriter -- ch. 27 The Telephone -- 27.1. Impact of the New Media on the Telephone -- 27.2. Teletype and Fax -- 27.3. The Pager -- 27.4. VoIP (Voice Over IP or the Internet) -- 27.5. The Videophone -- 27.6. Telecoms and Convergence -- ch. 28 The Phonograph and New Modes of Recorded Music -- 28.1. Impact of "New Media" on the Phonograph, the Tape Recorder, and Recorded Music Through MP3 Players, Tablets, Smartphones, and Streaming -- 28.2. The CD -- 28.3. MP3 Players, Tablets, iTunes, Smartphones, and Music Streaming -- 28.4. The Sony DRM Affair -- ch. 29 Movies and Digital Videos -- 29.1. What Is a Movie? Digital Cinema and Internet-Based Videos -- 29.2. Effects of Digital Technologies on the Movies -- 29.3. iMovies -- 29.4. Movies and the Web -- 29.5. The YouTube Phenomenon -- 29.6. Vimeo -- 29.7. Vine -- ch. 30 Radio -- 30.1. Impact of "New Media" on Radio -- 30.2. Satellite Radio -- 30.3. Online (Web) Radio -- 30.4. Podcasting -- ch. 31 Television -- 31.1. Videotape and Television Production -- 31.2. The Remote Controller -- 31.3. Television and Education -- 31.4. Cable and Satellite Television -- 31.5. Globalization Versus Fragmentation -- 31.6. Online or Web Television -- 31.7. Interactive Television? -- 31.8. Digital Television and High-Definition TV -- 31.9. DVR (Digital Video Recorder) A Television Revolution in the Making: TiVo and ReplayTV -- ch. 32 Weapons -- ch. 33 Automation (Plus the Factory) -- ch. 34 Hybrid or Convergent Technologies -- ch. 35 The Multifunction Printer, Photocopier, Scanner, and Fax -- 35.1. Impact of "New Media" on the Printer -- 35.2. The Scanner and OCR Software -- ch. 36 Personal Computers -- 36.1. Introduction -- 36.2. Desktop, Notebook, and Ultraportable Computers -- 36.3. Netbooks -- 36.4. Chromebooks -- 36.5. Tablets -- 36.6. The Service and Disservice of Computers -- ch. 37 The Smartphone -- 37.1. The Impact of "New Media" on the Telephone: The Emergence of the Cell Phone Followed by the Smartphone -- 37.2. Smartphone Services -- 37.3. Smartphone Morphology and Functionality -- 37.4. The Mobile Workforce -- 37.5. Unintended Impacts of the Smartphone -- 37.6. The Social Impact of the Video Capability of Smartphones -- ch. 38 Computer Software -- ch. 39 The Internet -- 39.1. A Medium of Media -- 39.2. Roots: The History of Pre-Electronic Proto-Internets -- 39.3. The Origins of the Internet -- 39.4. Oral Structure of the Internet -- 39.5. Discussion Groups on the Internet -- 39.6. Netocracy: The Ultimate Participatory Democracy -- 39.7. Electronic Crime and Punishment -- 39.8. The Internet and Commerce -- 39.9. Internet, Politics, and Social Movements -- 39.10. Art and the Internet -- 39.11. Internet Service Providers and Portals -- 39.12. Cloud Computing -- ch. 40 E-Mail, Instant Messaging (IM), and Short Message Service (SMS) -- 40.1. Introduction -- 40.2. Instant Messaging (IM) -- 40.3. Short Message Service (SMS) -- 40.4. E-mail -- 40.5. Gmail -- ch. 41 Bulletin Boards, Usenets, Listservs, and Chat -- ch. 42 The World Wide Web -- 42.1. Emergence of the World Wide Web -- 42.2. The Service and Disservice of the Web -- 42.3. Web TV -- 42.4. Web 2.0 -- 42.5. The Semantic Web -- 42.6. Folksonomy -- 42.7. Delicious -- 42.8. The Emergence and Evolution of the World Wide Web and Individual Web Sites -- ch. 43 Social Media Including Twitter, Instagram, and Snapchat -- 43.1. Introduction -- 43.2. The Most Popular Social Media -- 43.3. Corporate and Business Social Networks -- 43.4. Twitter -- 43.5. The Five Most Popular Social Media Sites -- 43.6. A Novel Use of Social Networking -- 43.7. Are Social Media the Seventh Language? -- ch. 44 Blogs -- 44.1. What Is a Blog? -- 44.2. The Blog as News Medium -- 44.3. Social and Psychological Impacts of Blogs -- 44.4. Non-Textual Blogs -- 44.5. The Blog Goes Mainstream -- 44.6. The Blook -- ch. 45 Search Engines Plus Google and Libraries -- 45.1. Search Engines -- 45.2. The Dominance of Google -- 45.3. Google's Competitors -- 45.4. Initiatives of Google Technologies Inc. -- 45.5. About.com-the Human Internet -- ch. 46 Video Conferencing and Web-Based Collaboration Tools -- 46.1. Video Conferencing -- 46.2. Web-Based Collaboration Tools -- 46.3. Collective Intelligence -- ch. 47 Virtual Reality (VR) and Simulations -- 47.1. What Is VR? -- 47.2. The Reality of Virtual Reality
Note continued: 47.3. Games and Role Playing on 3D Virtual Reality Platforms -- ch. 48 Robots, Bots, and Agents -- 48.1. Robots -- 48.2. Bots and Software Agents -- ch. 49 Artificial Intelligence (AI) and Expert Systems -- 49.1. What Is AI? -- 49.2. What Is Strong AI? -- 49.3. A Personal Critique of Strong AI -- 49.4. The Potential AI Exploitation of the World Wide Web -- 49.5. The Technological Singularity -- ch. 50 "Smart Tags" and Dataspace -- 50.1. Bar Codes and Smart Tags -- 50.2. Dataspace -- 50.3. The Dataspace Enabler: Accessing, Navigating, and Searching Dataspace -- 50.4. The Future Convergence of Cyberspace and Dataspace and the "Smart Box" -- 50.5. The "Smart Tagged" Book That Is Smart, Readable, and Searchable -- 50.6. Is Dataspace the Eighth Language? -- ch. 51 Enabling Technologies Not Dealt With in Understanding Media -- 51.0. Definitions -- 51.1. Electronics -- 51.2. The Mouse and the Graphical User Interface (GUI) -- 51.3. Haptic and Olfactory Technology -- 51.4. Hyperlinks, Hypertext, and Hypermedia -- 51.5. Modems and ADSL (Asymmetric Digital Subscriber Line) -- 51.6. Fiber Optics -- 51.7. Communication Satellites -- 51.8. Wi-Fi, Bluetooth, and FireWire -- 51.9. Open Source Technology -- 51.10. Wikis and Wikipedia -- 51.11. Ubiquitous Computing -- 51.12. RSS (Really Simple Syndication) -- 51.13. The Cloud or Cloud Computing -- 51.14. Moore's Law -- A.1. The Equivalence of Media and Technologies -- A.2. Technology as Extensions of the Body and Media as Extensions of the Psyche -- A.3. Media as Living Vortices of Power -- A.4. Media Create New Social Patterns and Restructure Perceptions -- A.5. "The Medium Is the Message" -- A.6. The Content of Any New Medium Is Another Older Medium -- A.7. Hybrid Systems -- A.8. The Subliminal Effects of Media -- A.9. The Counterintuitive Effect of Media -- A.10. The Flip: Humankind as an Extension of Its Technologies -- A.11. Societies Imitate Their Technologies -- A.12. The Global Village -- A.13. The Rear-View Mirror: History as the Laboratory of Media Studies -- A.14. Three Communication Ages -- A.15. Break Boundaries -- A.16. Acoustic Versus Visual Space -- A.17. Writing, the Alphabet, and the Printing Press -- A.18. Fragmentation in the Age of Literacy -- A.19. New Information Patterns Emerge at the Speed of Light -- A.20. Centralization Versus Decentralization -- A.21. Integration and Multidisciplinarity Versus Specialization -- A.22. Hardware Versus Software and Information -- A.23. Hot and Cool/Light On Versus Light Through -- A.24. Media Studies as Civil Defense Against Media Fallout -- A.25. Understanding Both the Service and Disservice of New Media -- A.26. The Absence of a Moral Judgment -- A.27. The Myth of Objectivity -- A.28. The Oral Tradition and Probes -- A.29. Art as Radar and an Early Warning System -- A.30. Obsolesced Technologies Become Art Forms -- A.31. Multidisciplinarity -- A.32. "Media Analysis" Versus "Content Analysis" -- A.33. The Study of Interface and Pattern Rather Than a "Point of View" -- A.34. Figure/Ground Relationship -- A.35. The Reversal of Cause and Effect -- A.36. The User Is the Content -- A.37. An Anti-Academic Bias -- A.38. Laws of the Media
Subject McLuhan, Marshall, 1911-1980. Understanding media
Mass media -- History -- 20th century
Mass media -- History -- 21st century
Mass media -- Technological innovations
History. fast (OCoLC)fst01411628