Author Parker, Traci, author
Title Department stores and the black freedom movement : workers, consumers, and Civil Rights from the 1930s to the 1980s / Traci Parker
Imprint Chapel Hill : The University of North Carolina Press, [2019]
book jacket
 Modern History Library  323.1196073 P243    AVAILABLE    30550100673316
Descript xiii, 313 pages : illustrations ; 25 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Series The John Hope Franklin series in African American history and culture
John Hope Franklin series in African American history and culture
Note Includes bibliographical references (pages 285-300) and index
Race and class identities in early American department stores -- Before Montgomery : organizing the department store movement -- To all store and office workers, Negro and white! : unionism and anti-discrimination in the department store industry -- The department store movement in the postwar era -- Worker-consumer alliances and the modern black middle class, 1951-1970 -- Toward Wal-Mart : the death of the department store movement
"Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores and its neglected role in the mid-twentieth century black freedom movement. Built on the goals, organization, and momentum of the 1930's 'Don't Buy Where You Can't Work' Movement, the department store movement recruited the power of store workers and labor unions, held behind-the-scene meetings with store officials in the postwar era, executed successful lunch counter sit-ins and selective patronage programs in the 1950s and 1960s, and challenged race discrimination in the courts in the 1970s. However, with the conclusion of the Sears, Roebuck, and Co. affirmative action cases, the movement effectively ended in 1981"-- Provided by publisher
Subject African Americans -- Civil rights -- History -- 20th century
Department stores -- United States -- History -- 20th century
African American white collar workers -- History -- 20th century
African American consumers -- Political activity -- History -- 20th century
Middle class African Americans -- History -- 20th century