Author Jones, Richard
Title Challenges and opportunities for the clothing industry in Eastern and Southern Europe
Imprint Bradford : Emerald Publishing Limited, 2007
©2007
book jacket
Descript 1 online resource (168 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Journal of Fashion Marketing and Management: An International Journal ; v.11
Journal of Fashion Marketing and Management: An International Journal
Note Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Internal key factors in export performance -- Management perception and marketing strategy in export performance -- Fashion marketing to women in Kazakhstan -- Central and Eastern European countries and North Africa -- Consumer behaviour and preferences regarding children's clothing in Turkey -- Analysis of comparative advantage in the textile complex -- Making sense of the market -- Clothing's big bang: the impact of the end of the ATC on developing country clothing suppliers -- The role of focal suppliers in strategic networks for internationalisation -- An exploratory study on the reasons for purchasing imported high fashion apparels -- Book review -- Forthcoming in Issue 2 -- Note from the publisher
Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments in the clothing industry in Eastern and Southern Europe. The contributions explore a wide territory, covering both production and trade-related changes in the region, as well as market-level characteristics and dynamics
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Jones, Richard Challenges and opportunities for the clothing industry in Eastern and Southern Europe Bradford : Emerald Publishing Limited,c2007 9781846633928
Subject Clothing trade -- Europe.;Textile industry -- Europe
Electronic books
Alt Author Hayes, Steven
Hayes, Steven