Author Hendricks, John Allen
Title Communicator-in-Chief : How Barack Obama Used New Media Technology to Win the White House
Imprint MD : Lexington Books, 2010
book jacket
Descript 1 online resource (189 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Lexington Studies in Political Communication
Lexington Studies in Political Communication
Note Intro -- Communicator-in-Chief -- Contents -- Tables -- Preface -- Acknowledgments -- Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century -- Chapter 02: Gadgets, Gismos, and the Web 2.0 Election -- Chapter 03: "RT @BarackObama We just made history": Twitter and the 2008 Presidential Election -- Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign -- Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House -- Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign -- Chapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet Insurgency -- Chapter 08: Game ON: Video Games and Obama's Race to the White House -- Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology -- Bibliography -- Index -- About the Editors -- About the Contributors
Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Hendricks, John Allen Communicator-in-Chief : How Barack Obama Used New Media Technology to Win the White House MD : Lexington Books,c2010 9780739141069
Subject Mass media - Political aspects - United States
Electronic books
Alt Author Denton, Robert E., Jr
Baumgartner, Jody C
Mackay, Jenn Burleson
Morris, Jonathan S
Otenyo, Eric E
Powell, Larry
Smith, Melissa M
Snow, Nancy
Solop, Frederic I