Author Sharma, Venke
Title The Indestructible Brand : Crisis Management in the Age of Social Media
Imprint New Delhi : SAGE Publications, 2017
©2017
book jacket
Edition 1st ed
Descript 1 online resource (169 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Chapter 1 The Age of Crisis -- Chapter 2 Creating a Crisis-ready Organization -- Chapter 3 Building a Crisis Playbook -- Chapter 4 Securing Your Digital Assets -- Chapter 5 Social Media Monitoring -- Chapter 6 Storycrafting -- Chapter 7 Execution -- Chapter 8 After the Storm
This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Sharma, Venke The Indestructible Brand : Crisis Management in the Age of Social Media New Delhi : SAGE Publications,c2017 9789386446794
Subject Crisis management
Electronic books
Alt Author Kharas, Hushidar