Author Baucherel, Kate
Title Poles Apart - Challenges for business in the digital age : Challenges for business in the digital age
Imprint Luton : Andrews UK Ltd., 2014
©2014
book jacket
Edition 1st ed
Descript 1 online resource (76 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Cover -- Contents -- Front Matter -- Title Page -- Publisher Information -- Introduction -- Poles Apart -- The Digital Challenge -- Penguin or Polar Bear? -- Social Engagement vs Corporate Experience: The SE/CE Curve -- Risks and Rewards -- Trials and Tribulations: Legal Risks Online -- Keeping your Website Legal -- Connected and Protected: Staying Safe Online -- The Communication Revolution -- Building Digital Skills -- It's Time to Shine Online! -- Back Matter -- Acknowledgements -- About the Author
The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the j..
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Baucherel, Kate Poles Apart - Challenges for business in the digital age : Challenges for business in the digital age Luton : Andrews UK Ltd.,c2014 9781780925752
Subject Business.;Internet marketing.;Web usage mining
Electronic books