Title Base of the pyramid markets in Asia : innovation and challenges to sustainability / edited by Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri and Ximena Rueda
Imprint London ; New York : Routledge/Taylor & Francis Group, 2020
book jacket
 Economics Library  HC415.E5 B37 2020    AVAILABLE    30510100327933
Edition First Edition
Descript xi, 138 pages ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Frugal innovation in base of the pyramid markets
Note Includes bibliographical references and index
"The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent countries. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy-makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets"-- Provided by publisher
Link Online version: Base of the pyramid markets in Asia First. New York : Routledge, 2020. 9780429424151 (DLC) 2019045296
Subject Sustainable development -- Asia
Social entrepreneurship -- Asia
Social justice -- Asia
Strategic planning -- Asia
Alt Author Arnold, Marlen Gabriele, editor
Gold, Stefan, editor
Muthuri, Judy N., editor