Title Routledge handbook of tea tourism / edited by Lee Jolliffe, M.S.M. Aslam, Amnaj Khaokhrueamuang and Li-Hsin Chen
Imprint New York : Routledge, 2023
book jacket
Edition First Edition
Descript volumes cm
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Note "The Routledge Handbook of Tea Tourism provides comprehensive and cutting-edge insights into global tea tourism. With contributions from leading scholars and experts across 19 countries, it demonstrates the interdisciplinary nature and breadth of topics associated with global tea tourism. Tea is deeply connected to tourism through both travel and consumption. For host communities it provides an opportunity for diversification from the production and or serving of tea, while sharing cultural traditions and improving livelihoods. The Handbook is organised into five parts, with an Introduction and Epilogue, and the first part begins with an overview of historical and contemporary perspectives on the foundations of tea tourism. It digs into the roots of such tourism in China; the relationship of wild tea to indigenous tourism in Vietnam; heritage railways to tea tourism; and tea tourism in Africa. The second part examines sustainable tea tourism, with examples from Thailand, Turkey, Sri Lanka and India. The third Part explores the management and marketing of tea tourism, highlighting tools and techniques for development and the impact of social media on the tea tourism experience. It draws on examples of tea tourism experience in diverse settings, such as the English tea room; a pearl milk tourism factory in Taiwan; and a hot spring tea destination in Japan. Fourth part provides perspectives on innovation and practice in tea tourism, such as gastronomical tea tourism in Turkey, Japan and Thailand; tea caf├ęs and community diversification in Japan; the role of GIAHS designation in tea tourism; and tea tour guiding in Iran. Finally, the fifth part provides insights on resilience in tea tourism, examining topics such as human-wildlife conflicts and the impact of the COVID-19 pandemic on the sector in both Asia and Europe. This Handbook provide a valuable resource for students and researchers, presenting a rich collection of theoretical and empirical insights, an agenda for future directions in the field, and end of chapter discussion questions. It also serves as a useful tool for key stakeholders, aiming to increase interaction between academia and industry, encouraging the development of sustainable responsible tea tourism that benefits local communities on a global basis"-- Provided by publisher
Includes bibliographical references and index
PART 1. Foundations of Tea Tourism. Ancient origins of tea tourism -- Tea tourism and route heritage: Nakeli village on China's Ancient Tea Horse Road -- Tea and spiritual travel: Panchen Tuo tea -- Wild tea and indigenous tourism: A case from Vietnam -- The heritage railway and tea tourism: The case of Senzu, Japan -- Cultural heritage and tourism: Friesland tea -- Recognition of the cultural heritage of tea: An international perspective -- Teaics as a knowledge resource for tea tourism -- Tea tourism in the global South: An African perspective -- PART 2. Sustainability in Tea Tourism. Integrated management of community-based tea tourism: Value through symbiosis -- Tea community culture and tourism: The case of Turkey -- Hospitality and tea: Taking tea culture to the next level -- Homestay in small tea gardens: The case of Meghalaya, India -- Line rooms: An authentic approach to heritage tea tourism -- Employment issues in tea tourism: A way forward -- Part 3. Management and Marketing of Tea Tourism. Service quality in an English tea room: A picture is worth a thousand words -- Tea factory tourism experiences: Pearl milk tea in Taiwan -- Facilitating tea stories on Instagram during the COVID-19 pandemic -- Cultivating sense of place: Sabah tea experience in Malaysian Borneo -- Perceptions of tea tourism value and its impact on destination attractiveness -- Revitalizing a region using tea tourism: The case of Umegashima, Japan
Subject Tea tourism
Tea -- Social aspects -- Case studies
Tea trade -- Case studies
Culture and tourism -- Case studies
Heritage tourism -- Case studies
Alt Author Jolliffe, Lee, editor
Aslam, M. S. M., editor
Khaokhrueamuang, Amnaj, editor
Chen, Li-Hsin, editor
Alt Title Handbook of tea tourism
Tea tourism