Author Patriarche, Geoffroy
Title Audience Research Methodologies : Between Innovation and Consolidation
Imprint London : Taylor & Francis Group, 2013
book jacket
Edition 1st ed
Descript 1 online resource (269 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Routledge Studies in European Communication Research and Education Ser
Routledge Studies in European Communication Research and Education Ser
Note Cover -- Audience Research Methodologies -- Title Page -- Copyright Page -- Table of Contents -- List of Figures, Cases Or Illustrations -- Introduction -- Part I Audience Research Methods between Diversification and Integration -- 1 Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography -- 2 Audience Research Methods: Facing the Challenges of Transforming Audiences -- 3 Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements -- Part II Bridging the Gap between the Researched and the Researcher -- 4 Participatory Design as an Innovative Approach to Research on Young Audiences -- 5 Researching Audience Participation in Museums: A Multimethod and Multisite Interventionist Approach -- 6 Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies -- Part III Studying Online Social Networks -- 7 Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case Study of Estonian Students' Sketches on Typical Facebook Users -- 8 Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework -- 9 Virtual Shadowing, Online Ethnographies and Social Networking Studies -- Part IV Web 2.0 Technologies as Research Tools -- 10 Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research -- 11 Twitter and Social TV: Microblogging as a New Approach to Audience Research -- 12 An Evaluation of the Potential of Web 2.0 APIs for Social Research -- Part V Conclusion -- 13 Audiences, Audiences Everywhere-Measured, Interpreted and Imagined -- List of Contributors -- Subject Index -- Author Index
The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Patriarche, Geoffroy Audience Research Methodologies : Between Innovation and Consolidation London : Taylor & Francis Group,c2013 9780415827355
Subject Mass media -- Audiences -- Research
Electronic books
Alt Author Bilandzic, Helena
Jensen, Jakob Linaa
Jurisić, Jelena