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008 200713s2013 xx o ||||0 eng d
020 9781134064755|q(electronic bk.)
020 |z9780415827355
035 (MiAaPQ)EBC1331852
035 (Au-PeEL)EBL1331852
035 (CaPaEBR)ebr10740617
035 (CaONFJC)MIL507957
035 (OCoLC)855504003
040 MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ
050 4 P96.A83 A935 2013
082 0 302.23072
100 1 Patriarche, Geoffroy
245 10 Audience Research Methodologies :|bBetween Innovation and
Consolidation
250 1st ed
264 1 London :|bTaylor & Francis Group,|c2013
264 4 |c©2013
300 1 online resource (269 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
490 1 Routledge Studies in European Communication Research and
Education Ser
505 0 Cover -- Audience Research Methodologies -- Title Page --
Copyright Page -- Table of Contents -- List of Figures,
Cases Or Illustrations -- Introduction -- Part I Audience
Research Methods between Diversification and Integration -
- 1 Audience Conceiving among Journalists: Integrating
Social-Organizational Analysis and Cultural Analysis
through Ethnography -- 2 Audience Research Methods: Facing
the Challenges of Transforming Audiences -- 3
Triangulation as a Way to Validate and Deepen the
Knowledge about User Behavior: A Comparison between
Questionnaires, Diaries and Traffic Measurements -- Part
II Bridging the Gap between the Researched and the
Researcher -- 4 Participatory Design as an Innovative
Approach to Research on Young Audiences -- 5 Researching
Audience Participation in Museums: A Multimethod and
Multisite Interventionist Approach -- 6 Researching Ethnic
Minority Groups as Audiences: Implementing Culturally
Appropriate Research Strategies -- Part III Studying
Online Social Networks -- 7 Exploring the Potential of
Creative Research for the Study of Imagined Audiences: A
Case Study of Estonian Students' Sketches on Typical
Facebook Users -- 8 Analyzing Online Social Networks from
a User Perspective: A Quantitative-Qualitative Framework -
- 9 Virtual Shadowing, Online Ethnographies and Social
Networking Studies -- Part IV Web 2.0 Technologies as
Research Tools -- 10 Digging the Web: Promises and
Challenges of Using Web 2.0 Tools for Audience Research --
11 Twitter and Social TV: Microblogging as a New Approach
to Audience Research -- 12 An Evaluation of the Potential
of Web 2.0 APIs for Social Research -- Part V Conclusion -
- 13 Audiences, Audiences Everywhere-Measured, Interpreted
and Imagined -- List of Contributors -- Subject Index --
Author Index
520 The transformations of people's relations to media content,
technologies and institutions raise new methodological
challenges and opportunities for audience research. This
edited volume aims at contributing to the development of
the repertoire of methods and methodologies for audience
research by reviewing and exemplifying approaches that
have been stimulated by the changing conditions and
practices of audiences. The contributions address a range
of issues and approaches related to the diversification,
integration and triangulation of methods for audience
research, to the gap between the researched and the
researchers, to the study of online social networks, and
to the opportunities brought about by Web 2.0 technologies
as research tools
588 Description based on publisher supplied metadata and other
sources
590 Electronic reproduction. Ann Arbor, Michigan : ProQuest
Ebook Central, 2020. Available via World Wide Web. Access
may be limited to ProQuest Ebook Central affiliated
libraries
650 0 Mass media -- Audiences -- Research
655 4 Electronic books
700 1 Bilandzic, Helena
700 1 Jensen, Jakob Linaa
700 1 Jurisić, Jelena
776 08 |iPrint version:|aPatriarche, Geoffroy|tAudience Research
Methodologies : Between Innovation and Consolidation
|dLondon : Taylor & Francis Group,c2013|z9780415827355
830 0 Routledge Studies in European Communication Research and
Education Ser
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
detail.action?docID=1331852|zClick to View
