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Author Young, Antony, 1964-
Title Profitable marketing communications [electronic resource] : a guide to marketing return on investment / Antony Young & Lucy Aitken
Imprint London : Kogan Page, 2007
book jacket
Descript xii, 212 p. ; 24 cm
Note Title from e-book title screen (viewed October 15, 2007)
Includes bibliographical references (p. [203]-207) and index
Electronic reproduction. UK : MyiLibrary, 2007 Available via World Wide Web. Access may be limited to MIL affiliated libraries
Subject Marketing -- Management
Capital investments -- Evaluation
Rate of return
Profit
Electronic books. local
Alt Author Aitken, Lucy
MyiLibrary
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