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Author Auge-Dickhut, Stefanie, author
Title Client value generation. English
Customer value generation in banking : the Zurich model of customer-centricity / by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
Imprint Cham : Springer International Publishing : Imprint: Springer, 2016
book jacket
Descript 1 online resource (xxii, 195 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Series Management for professionals, 2192-8096
Management for professionals
Note New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Gotz) -- Guidelines for Future-Viable Business Models
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process
Host Item Springer eBooks
Subject Bank management
Customer relations -- Management
Economics/Management Science
Corporate Governance
Alt Author Koye, Bernhard, author
Liebetrau, Axel, author
SpringerLink (Online service)
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