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Author Baldwin, Sharon H
Title Improving employees' adoption of an online mandatory education innovation
book jacket
Descript 234 p
Note Source: Dissertation Abstracts International, Volume: 64-01, Section: A, page: 0044
Adviser: Beverly Enns
Thesis (Ph.D.)--Capella University, 2003
This study addressed the need to improve the process of diffusion and adoption of an online mandatory education innovation, which took place within a federal hospital environment. The need for improvement was evident because only 28.4% of the employees had trialed the innovation at the conclusion of the pilot. The large body of diffusion of innovation literature offered rich constructs for understanding the process of diffusion, types of adopters, the time required for diffusion, the importance of assessing the enabling conditions of change and the importance of understanding the concerns of the technology users that were under study. However, the literature within the field of instructional technology offered little guidance as to the appropriate change strategies for facilitating adoption of a technological innovation. Action research methodology was used as the method of inquiry in this study. The researchers, who functioned as the primary research instruments, sought to identify and to implement appropriate strategies for improving technology adoption through executing iterative cycles of critical inquiry. One of the critical strategies used within this study was to intentionally increase incidences of innovation use within peer networks of users where 50% or more employees had not experimented with the innovation. At the conclusion of this study 87.4% (1125/1287) of the employees had adopted the innovation. This finding exceeded the required level of improvement of 50% by a margin of 37.4% (87.4%--50%). This study demonstrated the need for further investigation into the relevance of manipulating sociological variables within the innovation diffusion process as a means of positively advancing adoption of educational technology
School code: 1351
Host Item Dissertation Abstracts International 64-01A
Subject Education, Adult and Continuing
Education, Technology
Education, Administration
Alt Author Capella University
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