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Author Lindgren, Mats, 1959-
Title Scenario planning [electronic resource] : the link between future and strategy / Mats Lindgren and Hans Bandhold
Imprint Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009
book jacket
Edition Rev. and updated ed
Descript xii, 204 p. : ill. ; 25 cm
Note Includes bibliographical references (p. [192]-196) and index
Why is scenario planning needed? Some reasons from the field of strategy research -- Scenarioplanning : an introductory overview -- Scenario planning in practice -- The principles of scenario thinking -- The principles of strategic thinking
Electronic reproduction. Basingstoke, England : Palgrave Macmillan, 2010. Mode of access:World Wide Web. System requirements: Web browser. Title from title screen (viewed on Jan. 11, 2010). Access may be restricted to users at subscribing institutions
Recent research in the field of business strategy has shown that strategic flexibility can beachieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. They arguethat the concept of scenario planning is as much an art as a practicalmanagement tool. The first decade of the new millennium has clearly pointed to the need to prepare for the non-preparable. The dangers of failing to do this were shown in the aftermath of the insane race on the world's stock markets in the early 2000s, in the climate wake-up, the race for oil and grain, and in the real estate and financial chaos in thefall of 2008. Could these events have been foreseen and prepared for, and thus even capitalized on? We believe so. Much of what happened was not unthinkable: it could have and was imagined with the use of scenario planning. In this book we introduce the thinking behind scenario planning and provide our readers with some concepts, models and tools to take back to their own companies. It is based on almost two decades of experience of scenario planning as a strategic tool, where we as consultants have guided multinationals and medium-sized companies as well as governments and non-governmental organizations in these approaches
Palgrave
Link Original 9780230579194 0230579191 (DLC) 2009013794 (OCoLC)318243266
Subject Strategic planning
Decision making
Communication in management
Business planning
Electronic books. local
Alt Author Bandhold, Hans
Palgrave Connect (Online service)
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