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Title Digital transformation in business (theory/practice) / Ela Sibel Bayrak Meydanoglu, Muge Klein, Riza Ozturk, Natalie Bartholomaus (eds.)
Imprint New York : Peter Lang, 2020
book jacket
Descript 1 online resource (188 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note "In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing, etc. The companies that fail to implement digital transformation will find it difficult to survive in the business. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on "Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues of digital transformation. The academic papers presented in the conference constitute the chapters of this book"-- Provided by publisher
Subject Business -- Data processing -- Congresses
Alt Author Bayrak Meydanoglu, Ela Sibel, editor
Klein, Muge, editor
Ozturk, Riza, editor
Bartholomaus, Natalie, editor
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