LEADER 00000nam a2200289 a 4500 
001       16000556 
003    OCoLC 
005    20150429084444.0 
006    m     o  d         
007    cr cn||||||||| 
008    160316s2015    ne a    ob    001 0 eng   
020    0128006358 (electronic bk.) 
020    9780128006351 (electronic bk.) 
040    YDXCP|beng|cYDXCP|dBTCTA|dOCLCQ|dPX0|dAS 
041 0  eng 
050  4 QA76.9.D343|bF758 2015 
082 04 006.3/12|223 
100 1  Fritz, Mike 
245 10 Improving the user experience through practical data 
       analytics|h[electronic resource] :|bgain meaningful 
       insight and increase your bottom line /|cMike Fritz, Paul 
       D. Berger 
260    Amsterdam ;|aBoston :|bMorgan Kaufmann,|cc2015 
300    1 online resource (xxii, 374 p.) :|bill 
504    Includes bibliographical references and index 
520    Improving the User Experience through Practical Data 
       Analytics is your must-have resource for making UX design 
       decisions based on data, rather than hunches. Authors 
       Fritz and Berger help the UX professional recognize and 
       understand the enormous potential of the ever-increasing 
       user data that is often accumulated as a by-product of 
       routine UX tasks, such as conducting usability tests, 
       launching surveys, or reviewing clickstream information. 
       Then, step-by-step, they explain how to utilize both 
       descriptive and predictive statistical techniques to gain 
       meaningful insight with that data 
650  0 Data mining 
650  0 Quantitative research 
700 1  Berger, Paul D.,|d1943- 
856 40 |uhttp://www.sciencedirect.com/science/book/9780128006351
       |zeBook(ScienceDirect)