| Descript |
1 online resource (xxii, 374 p.) : ill |
| Note |
Includes bibliographical references and index |
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Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data |
| Subject |
Data mining
|
|
Quantitative research
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| Alt Author |
Berger, Paul D., 1943-
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