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Title Yellow apparel [videorecording] : when the coolie becomes cool / Anmol Chaddha, Naomi Iwasaki, Sonya Zehra Mehta, Muang Saechao, and Sheng Wang
Imprint [Berkeley] : Getupstandup Productions, 2000
LOCATION CALL # STATUS OPACMSG BARCODE
 Euro-Am Rm. 104  VV 305.8 Y38 2000    LIB USE ONLY  -  30500500040806
Descript 1 videodisc (31 min.) : sd., b&w and col. ; 4 3/4 in
Note This videodisc addresses the process of commodification of Eastern culture by Western capital. "Yellow Apparel" invites awareness of the appropriation of Asian cultures within American consumerism, and of power struggles churning beneath the veneer of oriental ornamentation. Fashion and consumerism are often on the backs of women. "Yellow Apparel" explores the way exoticization exploits the bodies and beings of women of color while profiting from the insecurities of white women. With informative and passionate interviews from activists and academics
DVD
Subject Prashad, Vijay -- Interviews
Reddy, Raahi -- Interviews
Asian Americans and mass media
Orientalism -- United States
Capitalism and mass media
Asian American women -- Social conditions -- United States
Alt Author Chaddha, Anmol
Iwasaki, Naomi
Mehta, Sonya Zehra
Saechao, Muang
Wang, Sheng
Getupstandup Productions
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