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Author Gaffey, Sheila
Title Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey
Imprint Aldershot, Hants, England ; Burlington, Vt. : Ashgate, c2004
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 人文社會聯圖  HF5415.12.I73 G34 2004    AVAILABLE    30610020203493
Descript vii, 163 p. : ill., map ; 24 cm
Note Based on the author's thesis (doctoral)--National University of Ireland, Galway, 2001
Includes bibliographical references (p. [141]-151) and index
Subject Marketing -- Ireland -- Psychological aspects
Advertising -- Ireland -- Psychological aspects
Advertising -- Tourism -- Ireland -- Psychological aspects
Semiotics
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