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Author Cordon, Carlos, author
Title Strategy is digital : how companies can use big data in the value chain / by Carlos Cordon, Pau Garcia-Mila, Teresa Ferreiro Vilarino, Pablo Caballero
Imprint Cham : Springer International Publishing : Imprint: Springer, 2016
book jacket
Descript 1 online resource (ix, 144 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Series Management for professionals, 2192-8096
Management for professionals
Note Introduction -- From Digital Strategy to Strategy is Digital -- Serialization in the Pharmaceutical Industry -- The Omnichain -- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile -- New Business Models: Rocket Science -- Conclusions
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge
Host Item Springer eBooks
Subject Business -- Software
Big data -- Management
Business and Management
Business Strategy/Leadership
Enterprise Architecture
Operations Management
Alt Author Garcia-Mila, Pau, author
Vilarino, Teresa Ferreiro, author
Caballero, Pablo, author
SpringerLink (Online service)
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