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Author Gilmore, Fiona
Title Brand warriors China : creating sustainable brand capital / Fiona Gilmore and Serge Dumont
Imprint London : Profile Books, 2003
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 人文社會聯圖  HD69.B7 G55 2003    AVAILABLE    30610020198271
Descript xxii, 233 p. : ill. ; 24 cm
Note Includes index
Chinese title on cover: 中囯品牌大赢家
Subject Brand name products -- China
Brand name products -- China -- Case studies
Success in business -- China
Alt Author Dumont, Serge
Alt Title 中囯品牌大赢家
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