LEADER 00000nam a22004333i 4500 
001    EBC254585 
003    MiAaPQ 
005    20200713055110.0 
006    m     o  d |       
007    cr cnu|||||||| 
008    200713s2003    xx      o     ||||0 eng d 
020    9781412932165|q(electronic bk.) 
020    |z9780761941576 
035    (MiAaPQ)EBC254585 
035    (Au-PeEL)EBL254585 
035    (CaPaEBR)ebr10076755 
035    (CaONFJC)MIL36864 
035    (OCoLC)70773922 
040    MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 
050  4 HD9980.5 -- .G55 2003eb 
082 0  658.8 
100 1  Gilmore, Audrey 
245 10 Services Marketing and Management 
250    1st ed 
264  1 London :|bSAGE Publications,|c2003 
264  4 |c©2003 
300    1 online resource (206 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
505 0  Cover Page -- Title Page -- Copyright Page -- Contents -- 
       Part I UNDERLYING THEMES -- 1 Underpinning Concepts of 
       Services Marketing Management -- 2 Evaluation and 
       Measurement of Services -- Part II MANAGING SERVICES -- 3 
       Services Marketing in Specific Contexts - the For-Profit 
       Sector -- 4 Services Marketing in Specific Contexts - the 
       Not-for-Profit Sector -- 5 Organizational Influences on 
       Services Management -- 6 Management Styles and Emphasis 
       for Services Marketing -- 7 Internal Marketing in Service 
       Organizations -- 8 Management Competencies for Services 
       Marketing -- Part III SERVICE MANAGEMENT ISSUES -- 9 
       Contemporary Issues in Services Marketing -- 10 Services 
       Marketing Management - What does the Future Hold? -- Index
520    Services Marketing and Management provides an in-depth 
       consideration of how services are conceptualized, designed
       and managed, creating the basis for a clear understanding 
       of the multi-dimensional aspects of services. Unlike many 
       textbooks on services marketing this book puts services 
       management and delivery in context. Firstly, it explores 
       the effect of organizational structures, management styles,
       internal marketing and management competencies on service 
       management decision making and implementation. Secondly, 
       Services Marketing and Management considers detailed 
       examples of not-for-profit and for-profit service 
       organizations and service delivery. Finally, this text 
       addresses contemporary issues for services managers and 
       speculates on some of the challenges for the future of 
       services marketing. This textbook is designed for 
       postgraduate and MBA students of services management and 
       services marketing courses as well as undergraduates 
588    Description based on publisher supplied metadata and other
       sources 
590    Electronic reproduction. Ann Arbor, Michigan : ProQuest 
       Ebook Central, 2020. Available via World Wide Web. Access 
       may be limited to ProQuest Ebook Central affiliated 
       libraries 
650  0 Service industries -- Management.;Service industries -- 
       Marketing 
655  4 Electronic books 
776 08 |iPrint version:|aGilmore, Audrey|tServices Marketing and 
       Management|dLondon : SAGE Publications,c2003
       |z9780761941576 
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
       detail.action?docID=254585|zClick to View