| Descript |
58 p |
| Note |
Source: Masters Abstracts International, Volume: 49-04, page: 2117 |
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Adviser: Jenifer Kopfman |
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Thesis (M.A.)--College of Charleston, 2010 |
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People actively engage in identity management every day to present the self that is most desirable to a particular audience. The Internet has created a unique environment of anonymity, which allows identity experimentation with multiple selves. Social networking sites provide a nonymous environment, which still maintains some aspects that encourage identity exploration, but with a level of accountability that is reflected in users' real lives. This study utilized an anonymous online survey, examining how social networking site users engage in audience management as a way of conducting personal online identity experiments and identity re-creation in real life as a direct result of feedback received online. Results show users actively engage in audience management through privacy settings and experience real life changes as a result of social networking site activities |
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School code: 1000 |
| Host Item |
Masters Abstracts International 49-04
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| Subject |
Speech Communication
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Mass Communications
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Information Science
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|
0459
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0708
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0723
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| Alt Author |
College of Charleston. Communication
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