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Author Hower, Ralph Merle, 1903-1973
Title The history of an advertising agency / Ralph M. Hower
Imprint New York : Arno Press, 1978, c1939
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 Euro-Am 3F Western Mat.  659.1 H839    AVAILABLE    30500100041709
Descript xxxv, 652 p. : ill. ; 23 cm
Series A Century of marketing
Harvard studies in business history ; 5
Note Reprint of the ed. published by Harvard University Press, Cambridge, which was issued as no. 5 of Harvard studies in business history
Includes bibliographical references and index
Subject Ayer, firm, newspaper advertising agents
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