LEADER 00000nam  2200433   4500 
001    AAI3135577 
005    20050512080254.5 
008    050512s2004                        eng d 
020    0496828008 
035    (UnM)AAI3135577 
040    UnM|cUnM 
100 1  Joonas, Kishwar A 
245 13 An empirical investigation of a model of environmentally 
       concerned consumer behavior and its determinants:  The 
       moderating role of market mavenship and product 
       involvement 
300    196 p 
500    Source: Dissertation Abstracts International, Volume: 65-
       06, Section: A, page: 2283 
500    Adviser:  Shahid Nakib Bhuian 
502    Thesis (D.B.A.)--Louisiana Tech University, 2004 
520    Extant literature offers incomplete explanations of 
       environmentally concerned consumer behavior (ECCB), based 
       on subsets of determinants. In this study, I have 
       presented an integrated model of ECCB, and examined the 
       main effects of three key psychological determinants 
       (environmentally concerned beliefs and attitudes, personal
       norm, and perceived consumer effectiveness) and two key 
       socio-cultural determinants (injunctive norm and 
       collectivist orientation), on four dimensions of ECCB, 
       namely purchase behavior, search for information, 
       conserving behavior, and supporting intent. The study also
       examined the interactional effects of market mavenship and
       involvement on these direct linkages 
520    I conducted a national online survey among members of 
       environmental organizations (n = 212). The model explained
       58.8 per cent of the variance in purchase behavior, 62.2 
       percent of the variance in search for information, 51.7 
       percent of the variation in conserving behavior, and 81.3 
       percent of the variance in supporting intent. The study 
       has served to strengthen, support and extend previous 
       research in the area of ECCB 
520    Support was found for the main effects of environmentally 
       concerned beliefs and attitudes on purchase behavior, and 
       supporting intent. Furthermore, support was found for the 
       main effects of personal norm on purchase behavior, search
       for information, and conserving behavior 
520    Additionally, results supported the main effects of 
       injunctive norm on purchase behavior, search for 
       information, conserving behavior and supporting intent. 
       Also, results supported the main effects of perceived 
       consumer effectiveness on purchase behavior, search for 
       information, and conserving behavior. However, 
       collectivist orientation was not supported as a positive 
       determinant of any dimension of environmentally concerned 
       consumer behavior 
520    Market mavenship was examined in the environmental context
       for the first time in this study, and was evidenced to be 
       a determinant of search for information. Additionally, 
       interactional effects of market mavenship were evidenced 
       on two direct linkages in the model. Further, product 
       involvement was evidenced to be a determinant of search 
       for information, and also of supporting intent. 
       Additionally, interactional effects of product involvement
       were evidenced on three direct linkages in the model 
520    The contributions of this study have wide research 
       implications, and also societal and managerial 
       implications for the various environmental stakeholders 
590    School code: 0109 
590    DDC 
650  4 Business Administration, Marketing 
650  4 Business Administration, Management 
650  4 Political Science, Public Administration 
650  4 Environmental Sciences 
690    0338 
690    0454 
690    0617 
690    0768 
710 20 Louisiana Tech University 
773 0  |tDissertation Abstracts International|g65-06A 
856 40 |uhttp://pqdd.sinica.edu.tw/twdaoapp/servlet/
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