LEADER 00000nam  2200397   4500 
001    AAI3273677 
005    20071226142000.5 
008    071226s2007                        eng d 
020    9780549138532 
035    (UMI)AAI3273677 
040    UMI|cUMI 
100 1  Kaneva, Nadezhda (Nadia) 
245 10 Re-imagining nation as brand:  Globalization and national 
       identity in post-communist Bulgaria 
300    280 p 
500    Source: Dissertation Abstracts International, Volume: 68-
       07, Section: A, page:  
500    Adviser:  Stewart M. Hoover 
502    Thesis (Ph.D.)--University of Colorado at Boulder, 2007 
520    This study explores the emerging global phenomenon of 
       nation branding and focuses specifically on its 
       implications for post-communist nations. The study 
       situates its findings in a concrete socio-historical 
       context by looking at the case of nation branding in post-
       communist Bulgaria. Within this context, this research 
       demonstrates how the discourses and practices associated 
       with nation branding advance particular ideological 
       agendas both at the national and transnational levels 
520    Following the theoretical work of Pierre Bourdieu, nation 
       branding is conceptualized as a field of struggle where 
       discourses of nationhood and market globalization come 
       into contact and are mutually reconfigured. 
       Methodologically, the study adopts a critical and 
       interpretive approach and draws on qualitative data 
       collected trough fieldwork in Bulgaria and the UK between 
       2003 and 2005. Based on these data, the study describes 
       how a global field of nation branding engenders a 
       homologous local field. The discussion traces the dynamics
       of the local field for the period between 2002 and 2005, 
       and maps out changes in the composition of post-communist 
       national elites, as well as in state-level discourses and 
       practices implicated in the production of national 
       identity narratives 
520    The study's findings concern three main areas. First, the 
       significance of nation branding is discussed in relation 
       to Bulgaria's national identity crisis after the collapse 
       of the communist system. Second, the analysis considers 
       how nation branding is implicated in the restructuring of 
       the post-communist field of power and the struggles of 
       national elites for new sources of legitimacy. Finally, 
       the study points out broader implications of nation 
       branding for understanding the dynamics of trans-national 
       networks and discourses of symbolic power in the context 
       of European integration and capitalist globalization 
590    School code: 0051 
590    DDC 
650  4 Political Science, General 
650  4 Mass Communications 
690    0615 
690    0708 
710 20 University of Colorado at Boulder.|bJournalism 
773 0  |tDissertation Abstracts International|g68-07A 
856 40 |uhttp://pqdd.sinica.edu.tw/twdaoapp/servlet/
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