LEADER 00000cam 22004578i 4500
001 22836423
005 20221128180755.0
008 221020s2023 nyu bf 001 0 eng
010 2022025508
020 9781032053233
020 9781032053240
040 DLC|beng|cDLC|erda
042 pcc
050 00 G156.5.T43|b.R68 2023
082 00 338.1/7372|223/eng20221128
245 00 Routledge handbook of tea tourism /|cedited by Lee
Jolliffe, M.S.M. Aslam, Amnaj Khaokhrueamuang and Li-Hsin
Chen
246 3 Handbook of tea tourism
246 3 Tea tourism
250 First Edition
263 2301
264 1 New York :|bRoutledge,|c2023
300 volumes cm
336 text|btxt|2rdacontent
337 unmediated|bn|2rdamedia
338 volume|bnc|2rdacarrier
504 Includes bibliographical references and index
505 0 PART 1. Foundations of Tea Tourism. Ancient origins of tea
tourism -- Tea tourism and route heritage: Nakeli village
on China's Ancient Tea Horse Road -- Tea and spiritual
travel: Panchen Tuo tea -- Wild tea and indigenous tourism
: A case from Vietnam -- The heritage railway and tea
tourism: The case of Senzu, Japan -- Cultural heritage and
tourism: Friesland tea -- Recognition of the cultural
heritage of tea: An international perspective -- Teaics as
a knowledge resource for tea tourism -- Tea tourism in
the global South: An African perspective -- PART 2.
Sustainability in Tea Tourism. Integrated management of
community-based tea tourism: Value through symbiosis --
Tea community culture and tourism: The case of Turkey --
Hospitality and tea: Taking tea culture to the next level
-- Homestay in small tea gardens: The case of Meghalaya,
India -- Line rooms: An authentic approach to heritage tea
tourism -- Employment issues in tea tourism: A way forward
-- Part 3. Management and Marketing of Tea Tourism.
Service quality in an English tea room: A picture is worth
a thousand words -- Tea factory tourism experiences: Pearl
milk tea in Taiwan -- Facilitating tea stories on
Instagram during the COVID-19 pandemic -- Cultivating
sense of place: Sabah tea experience in Malaysian Borneo -
- Perceptions of tea tourism value and its impact on
destination attractiveness -- Revitalizing a region using
tea tourism: The case of Umegashima, Japan
520 "The Routledge Handbook of Tea Tourism provides
comprehensive and cutting-edge insights into global tea
tourism. With contributions from leading scholars and
experts across 19 countries, it demonstrates the
interdisciplinary nature and breadth of topics associated
with global tea tourism. Tea is deeply connected to
tourism through both travel and consumption. For host
communities it provides an opportunity for diversification
from the production and or serving of tea, while sharing
cultural traditions and improving livelihoods. The
Handbook is organised into five parts, with an
Introduction and Epilogue, and the first part begins with
an overview of historical and contemporary perspectives on
the foundations of tea tourism. It digs into the roots of
such tourism in China; the relationship of wild tea to
indigenous tourism in Vietnam; heritage railways to tea
tourism; and tea tourism in Africa. The second part
examines sustainable tea tourism, with examples from
Thailand, Turkey, Sri Lanka and India. The third Part
explores the management and marketing of tea tourism,
highlighting tools and techniques for development and the
impact of social media on the tea tourism experience. It
draws on examples of tea tourism experience in diverse
settings, such as the English tea room; a pearl milk
tourism factory in Taiwan; and a hot spring tea
destination in Japan. Fourth part provides perspectives on
innovation and practice in tea tourism, such as
gastronomical tea tourism in Turkey, Japan and Thailand;
tea cafés and community diversification in Japan; the role
of GIAHS designation in tea tourism; and tea tour guiding
in Iran. Finally, the fifth part provides insights on
resilience in tea tourism, examining topics such as human-
wildlife conflicts and the impact of the COVID-19 pandemic
on the sector in both Asia and Europe. This Handbook
provide a valuable resource for students and researchers,
presenting a rich collection of theoretical and empirical
insights, an agenda for future directions in the field,
and end of chapter discussion questions. It also serves as
a useful tool for key stakeholders, aiming to increase
interaction between academia and industry, encouraging the
development of sustainable responsible tea tourism that
benefits local communities on a global basis"--|cProvided
by publisher
650 0 Tea tourism
650 0 Tea|xSocial aspects|vCase studies
650 0 Tea trade|vCase studies
650 0 Culture and tourism|vCase studies
650 0 Heritage tourism|vCase studies
700 1 Jolliffe, Lee,|eeditor
700 1 Aslam, M. S. M.,|eeditor
700 1 Khaokhrueamuang, Amnaj,|eeditor
700 1 Chen, Li-Hsin,|eeditor
