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008    221020s2023    nyu      bf   001 0 eng   
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020    9781032053233 
020    9781032053240 
040    DLC|beng|cDLC|erda 
042    pcc 
050 00 G156.5.T43|b.R68 2023 
082 00 338.1/7372|223/eng20221128 
245 00 Routledge handbook of tea tourism /|cedited by Lee 
       Jolliffe, M.S.M. Aslam, Amnaj Khaokhrueamuang and Li-Hsin 
       Chen 
246 3  Handbook of tea tourism 
246 3  Tea tourism 
250    First Edition 
263    2301 
264  1 New York :|bRoutledge,|c2023 
300    volumes cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index 
505 0  PART 1. Foundations of Tea Tourism. Ancient origins of tea
       tourism -- Tea tourism and route heritage: Nakeli village 
       on China's Ancient Tea Horse Road -- Tea and spiritual 
       travel: Panchen Tuo tea -- Wild tea and indigenous tourism
       : A case from Vietnam -- The heritage railway and tea 
       tourism: The case of Senzu, Japan -- Cultural heritage and
       tourism: Friesland tea -- Recognition of the cultural 
       heritage of tea: An international perspective -- Teaics as
       a knowledge resource for tea tourism --  Tea tourism in 
       the global South: An African perspective -- PART 2. 
       Sustainability in Tea Tourism. Integrated management of 
       community-based tea tourism: Value through symbiosis -- 
       Tea community culture and tourism: The case of Turkey -- 
       Hospitality and tea: Taking tea culture to the next level 
       -- Homestay in small tea gardens: The case of Meghalaya, 
       India -- Line rooms: An authentic approach to heritage tea
       tourism -- Employment issues in tea tourism: A way forward
       -- Part 3.  Management and Marketing of Tea Tourism. 
       Service quality in an English tea room: A picture is worth
       a thousand words -- Tea factory tourism experiences: Pearl
       milk tea in Taiwan -- Facilitating tea stories on 
       Instagram during the COVID-19 pandemic -- Cultivating 
       sense of place: Sabah tea experience in Malaysian Borneo -
       - Perceptions of tea tourism value and its impact on 
       destination attractiveness -- Revitalizing a region using 
       tea tourism: The case of Umegashima, Japan 
520    "The Routledge Handbook of Tea Tourism provides 
       comprehensive and cutting-edge insights into global tea 
       tourism. With contributions from leading scholars and 
       experts across 19 countries, it demonstrates the 
       interdisciplinary nature and breadth of topics associated 
       with global tea tourism. Tea is deeply connected to 
       tourism through both travel and consumption. For host 
       communities it provides an opportunity for diversification
       from the production and or serving of tea, while sharing 
       cultural traditions and improving livelihoods. The 
       Handbook is organised into five parts, with an 
       Introduction and Epilogue, and the first part begins with 
       an overview of historical and contemporary perspectives on
       the foundations of tea tourism. It digs into the roots of 
       such tourism in China; the relationship of wild tea to 
       indigenous tourism in Vietnam; heritage railways to tea 
       tourism; and tea tourism in Africa. The second part 
       examines sustainable tea tourism, with examples from 
       Thailand, Turkey, Sri Lanka and India. The third Part 
       explores the management and marketing of tea tourism, 
       highlighting tools and techniques for development and the 
       impact of social media on the tea tourism experience. It 
       draws on examples of tea tourism experience in diverse 
       settings, such as the English tea room; a pearl milk 
       tourism factory in Taiwan; and a hot spring tea 
       destination in Japan. Fourth part provides perspectives on
       innovation and practice in tea tourism, such as 
       gastronomical tea tourism in Turkey, Japan and Thailand; 
       tea caf├ęs and community diversification in Japan; the role
       of GIAHS designation in tea tourism; and tea tour guiding 
       in Iran. Finally, the fifth part provides insights on 
       resilience in tea tourism, examining topics such as human-
       wildlife conflicts and the impact of the COVID-19 pandemic
       on the sector in both Asia and Europe. This Handbook 
       provide a valuable resource for students and researchers, 
       presenting a rich collection of theoretical and empirical 
       insights, an agenda for future directions in the field, 
       and end of chapter discussion questions. It also serves as
       a useful tool for key stakeholders, aiming to increase 
       interaction between academia and industry, encouraging the
       development of sustainable responsible tea tourism that 
       benefits local communities on a global basis"--|cProvided 
       by publisher 
650  0 Tea tourism 
650  0 Tea|xSocial aspects|vCase studies 
650  0 Tea trade|vCase studies 
650  0 Culture and tourism|vCase studies 
650  0 Heritage tourism|vCase studies 
700 1  Jolliffe, Lee,|eeditor 
700 1  Aslam, M. S. M.,|eeditor 
700 1  Khaokhrueamuang, Amnaj,|eeditor 
700 1  Chen, Li-Hsin,|eeditor