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Author Engel, James F
Title Consumer behavior / James F. Engel, David T. Kollat, Roger D. Blackwell
Imprint New York : Holt, Rinehart, and Winston, c1968
LOCATION CALL # STATUS OPACMSG BARCODE
 Economics Library  HF5415.2 E5 1968    AVAILABLE    30510100033911
Descript xiv, 652 p. : ill. ; 24 cm
Series Holt, Rinehart, and Winston marketing series
Note Bibliographical footnotes
Subject Consumer behavior
Marketing research
Alt Author Kollat, David T., joint author
Blackwell, Roger D., joint author
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