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Title Advanced methods for modeling markets / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels
Imprint Cham : Springer International Publishing : Imprint: Springer, 2017
book jacket
Descript 1 online resource (x, 733 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Series International series in quantitative marketing, 0923-6716
International series in quantitative marketing
Note Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis - Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling
Host Item Springer eBooks
Subject Marketing -- Mathematical models
Business and Management
Market Research/Competitive Intelligence
Operations Research/Decision Theory
Alt Author Leeflang, Peter S. H., editor
Wieringa, Jaap E., editor
Bijmolt, Tammo H. A., editor
Pauwels, Koen H., editor
SpringerLink (Online service)
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