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Author Levy, Deborah S
Title Behavioural real estate
Imprint Bradford : Emerald Publishing Limited, 2004
©2004
book jacket
Descript 1 online resource (59 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Intro -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Editorial -- Identifying the dimensions to retail centre image -- The decision-making behaviour of office occupiers -- The influence of family members on housing purchase decisions -- Multicultural examination of valuation behaviour
First feelings and first impressions largely govern and delimit the kinds of experiences one expects and seeks. This paper reviews the application of multidimensional scaling (MDS) to retail market research and discusses how MDS is able to map these impressions and hence explain the retail centre image held by consumers. It proposes that retail centre image is not just relevant to marketers and retailers, but is also of importance to property managers who need an informed and holistic consumer orientation in order to create and sustain property value. By means of illustration MDS is applied to data based on shopper evaluations of seven retail centre items and an interpretation the results is offered
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Levy, Deborah S. Behavioural real estate Bradford : Emerald Publishing Limited,c2004 9780861769995
Subject Real property -- Psychological aspects.;Property -- Psychological aspects
Electronic books
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